The Turquoise Shop, Cloudcroft NM (2026)

Cloudcroft's fine-jewelry institution. Fifty years on Burro Avenue, direct-from-reservation turquoise and Native American jewelry, and a wider Southwest art layer that the two neighboring jewelry stops don't try to cover.

507 Burro · turquoise · Native American jewelry · Pueblo pottery · Zuni fetishes · Hopi kachinas · Navajo sand paintings · rugs · baskets · Mon–Sat 10–5 · closed Sunday

Six photos

Gallery

The Burro Avenue storefront, jewelry cases, and a tour through the Native American art layer that surrounds the turquoise inventory.

The Turquoise Shop storefront on Burro Avenue with terracotta tile roof, painted shop sign, and ristras hanging by the front windows — The 507 Burro Ave storefront — terracotta-tile portico, painted sign, ristras, and the vintage glider bench out front.

Wall of woven Native American baskets above lit jewelry display cases at The Turquoise Shop — The basket wall — woven Native American baskets above the lit jewelry cases, with a Southwest portrait at the back.

Long lit display case full of sterling silver and turquoise bracelets, rings, and pendants — The long counter case — sterling silver and turquoise bracelets, rings, and pendants under LED light.

Display case with turquoise multi-strand necklaces and beaded jewelry at The Turquoise Shop — Multi-strand necklaces and beaded turquoise pieces — the depth that comes from direct-from-reservation buying.

Jewelry cases set beneath a wall of paintings and Southwest art — Jewelry cases beneath a rotating art wall — the Native American art layer that surrounds the turquoise inventory.

Front entrance of The Turquoise Shop with ristras, holiday-lit cactus, OPEN sign, and a hand-painted donkey planter — The front door — ristras, a lit cactus, a hand-painted welcome sign, and the donkey planter on the boardwalk.

Jewelry · pottery · fetishes · kachinas · textiles

What's in the shop

Fine jewelry first, broader Native American art second. Pieces come direct from reservations in New Mexico and Arizona, which is what gives the shop the depth across both traditional and contemporary work.

Turquoise & Native American jewelry

House specialty

The headline category and the reason to walk past the two neighboring jewelry stops and into 507. Traditional and contemporary work in sterling silver, copper, and gold settings.

Traditional Native American jewelry
Contemporary Southwest jewelry
Sterling silver, copper, and gold settings
Rings, cuffs, pendants, earrings, necklaces
Direct-from-reservation buying in New Mexico and Arizona

"Fine jewelry at every price point" is the shop's own framing — entry-level pieces sit in the cases alongside higher-end work.

What I'd buy

The headline

"A turquoise piece — ring, cuff, or pendant. Direct-from-reservation buying gives the shop a depth the broader gift shops on the avenue can't match. This is the reason to walk into 507."

Turquoise · ring, cuff, or pendant

The distinguishing pick

"A Zuni fetish carving or a small Pueblo pottery piece. The Native American art layer is what separates The Turquoise Shop from a jewelry-only store — gift-portable, regionally rooted, and not something you'll replicate back home."

Zuni fetish · small Pueblo piece

A higher-commitment souvenir

"A small Hopi kachina or a Navajo sand painting. More serious than a t-shirt and a meaningful piece of Southwest material culture, in a price range broader than most visitors expect."

Hopi kachina · Navajo sand painting

Mon–Sat 10–5 · Closed Sunday

Hours

Open six days a week, 10 AM to 5 PM, Monday through Saturday. Closed Sunday — the only major Burro shop with a hard Sunday close. The "Open now" pill at the top of the page reflects today's status.

SundayClosedToday

Monday10:00 AM – 5:00 PMToday

Tuesday10:00 AM – 5:00 PMToday

Wednesday10:00 AM – 5:00 PMToday

Thursday10:00 AM – 5:00 PMToday

Friday10:00 AM – 5:00 PMToday

Saturday10:00 AM – 5:00 PMToday

507 Burro Avenue

Where you'll find it

A stand-alone storefront at 507 Burro, directly next door to the Burro Street Exchange jewelry cluster. You walk in off the boardwalk, not through an indoor mall — three jewelry stops within yards of each other.

Address & directions

507 Burro Ave
Cloudcroft, NM 88317

Stand-alone storefront on the boardwalk, directly next door to the Burro Street Exchange jewelry cluster (Trading Post in Suite 103, RedWall in Suite 107).

Get directions →

Contact

Phone: (575) 682-3327
Web: cloudcroftturquoise.com

Mon–Sat 10 AM – 5 PM · Closed Sunday.

Decision aid

Good for · skip if

Good for

Turquoise buyers who want depth, not a single case
Native American jewelry shoppers — traditional or contemporary
Pueblo pottery, kachina, Zuni fetish, and sand-painting browsers
Visitors looking for a higher-quality Southwest souvenir than a gift-shop magnet
Anyone shopping the Burro Avenue jewelry cluster who wants the longest-tenured stop in the trio

Skip if

You want general Southwest retail with crystals, geodes, and rocks — go to Burro Street Trading Post
You want handmade nature-inspired jewelry rather than turquoise specialty — go to RedWall Jewelry
You want broad gift-shop variety — this is jewelry and Native American art, not magnets and t-shirts
You're shopping on a Sunday — closed

Practical notes

Hours, Sunday close & calling ahead

Open Monday through Saturday, 10 AM to 5 PM. Closed Sunday — the only major Burro Avenue shop with a hard Sunday close. The "Open now" pill at the top of the page reflects today's status.

If your trip falls on a Sunday and turquoise is on the list, plan to come back Monday or pick a different jewelry stop on the avenue. Trading Post and RedWall are the two next-door alternatives.

Direct-from-reservation sourcing & provenance

The shop sources pieces direct from reservations in New Mexico and Arizona — that's the load-bearing detail behind the depth on the floor. Specific signature mines (Sleeping Beauty, Kingman, Royston) and named tribal artists rotate with inventory and aren't published as fixed lines.

If a specific mine, tribe, or artist matters for your purchase, ask at the counter. Independent provenance documentation beyond the shop's own statements isn't published in crawlable form.

Custom design, sizing, repair & appraisal

Custom design, ring sizing, restringing, and repair services are plausible for a fine-jewelry store of this age and specialty, but aren't published in crawlable sources. Appraisal services aren't confirmed either.

Call (575) 682-3327 before planning a visit around a specific service — ask at the counter what the shop currently handles in-house and what it sends out.

Online ordering & shipping

The shop's website is cloudcroftturquoise.com. Online-ordering and shipping policies aren't cleanly crawlable from current sources — if you want a specific piece shipped, ask at the counter or on the call.

Parking, payment & accessibility

On-street parking along Burro Avenue. Card and cash standard. The shop is a stand-alone Burro storefront — entry directly off the boardwalk rather than through an indoor mall. Specific accessibility details for 507 aren't documented; confirm before relying on it.

Editor's take

"The Turquoise Shop is the fine-jewelry institution of the Burro Avenue jewelry cluster. Trading Post is the broad Southwestern anchor with crystals and geodes; RedWall is the handmade-forward boutique. The Turquoise Shop, at 507, is the dedicated turquoise stop — fifty years in, direct-from-reservation depth, and a wider Native American art layer (pottery, Zuni fetishes, kachinas, sand paintings, rugs, baskets) that the other two don't try to cover. If turquoise is the reason you came to Cloudcroft, walk in here."

— DiscoverCloudcroft editors

Cloudcroft's jewelry cluster

Three peer shops within yards on the same Burro Avenue block — or jump back to the full shopping guide for all 24.

The Turquoise Shop.

Gallery

What's in the shop

Turquoise & Native American jewelry

Pueblo pottery & storytellers

Zuni, Hopi & Navajo art

Textiles & baskets