The parent operation is in Ruidoso at 2331 Sudderth Drive, a short drive from Cloudcroft over the mountain. Noisy Water's site says the family business produces "New Mexico True" wines from grapes grown across the state. The U.S. Small Business Administration profiled Noisy Water as a rural New Mexico business, noting Jasper Riddle bought controlling interest in 2010 and grew the company from a small winery and gift shop to multiple tasting rooms plus a production facility in Alto.
The lineup runs eight categories: dry, sweet, red, white, rosé, chile and specialty, sparkling, and port-style. The Cloudcroft floor is a slice of that lineup, not the full Alto production menu.